Area Sales Manager

Reports to: National Sales Manager

Region: Mombasa (1 post) and Nairobi (1 post)

The incumbent will be responsible for managing a territory and provide market driven differentiated services within clearly identified channels that delivers sustainable growth in brand equity, volume and market share, competitive advantage and corporate reputation.

Key objectives

  • Conduct market potential study- collated and analyzed by territory
  • Analyze customer service levels and In-trade execution
  • Ensure assets by outlet are determined and recorded
  • Ensure Reps resourcing exercise are conducted and territories are allocated.
  • Align Quarterly / Monthly Sales Plan to Marketing / Channel Strategy
  • Determine volume and market share gaps and trends and prioritize opportunities.
  • Coach and mentor sales reps
  • Determine promotions strategies and implementation
  • Liaise and partner with 3rd parties stakeholders.
  • Consolidate competitor activities and track market changes.
  • Conduct customer negotiations and ensure win win relationship
  • Ensure budget are set and aligned to channel requirements and monitor costs.
  • Identify essential capital investments (CAPIN)
  • Scrutinize monthly financial results and investigate variances to budget/PF
  • Ensure Information systems are fully utilized

Minimum Job Requirements

  • Degree in Sales and Marketing or equivalent
  • At least 5 years Sales & Marketing experience in the FMCG Industry
  • Must have a valid driver’s license

Interested candidates should send a detailed CV, copy of certificates & testimonials; names, daytime contacts and emails of 3 professional referees to hr.kenya@ke.sabmiller.com no later than Thursday 25th May 2016.
Indicate position you are in interested in as the subject of your email.

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